The challenge
Remote workers often struggled to find cafés that felt comfortable, practical, and inspiring. Options were scattered, with no platform curating spaces based on mood, needs, and accessibility.
The solution
We designed an intuitive product experience that feels warm, focused, and easy to use.
Product Design
Smart filters to match cafés with user needs and moods;
Clear information architecture for quick, confident choices;
UI components with friendly shapes, accessible contrasts, and smooth interactions.
Outcome
Alder & Co’s rebrand helped reposition them as a conscious premium label. Sales increased after the launch of the new site and packaging, and the updated visuals were featured in several design publications. Most importantly, the brand now feels like an extension of their values.
