The Challenge
Maki had a loyal customer base offline but lacked an online presence that captured its unique atmosphere. Their old branding felt generic and didn’t reflect their story. They needed a refreshed visual identity and ecommerce experience to share their world beyond the café.
The Solution
We created a brand identity rooted in warmth and connection — with earthy colors, playful typography, and organic illustrations.
The ecommerce site was designed to feel inviting and easy: clear categories, rich product imagery, and flows that guide users effortlessly.
We also crafted packaging, social templates, and brand guidelines to keep Maki’s experience consistent everywhere.
Outcome
Maki launched their new brand and online store in time for their anniversary event — receiving praise for feeling “so Maki” from customers. The brand now helps them grow their community and reach coffee lovers across Argentina.
