The Challenge
With rising use came growing complaints about the Ecobici app. Users struggled with unlocking bikes, finding stations, and navigating flows. The challenge was to research usability issues in depth, validate assumptions, and redesign key tasks to improve overall user satisfaction and efficiency.
The Solution
We conducted user interviews and usability tests to identify pain points.
Flows for unlocking bikes and setting destinations were simplified into fewer steps.
The redesign included clearer navigation, consistent icons, and task-focused layouts, helping users complete actions confidently and quickly.
Outcome
The new flows felt smoother and more intuitive. Users highlighted the combined unlock and destination feature as a clear improvement, and most completed tasks successfully — enhancing their overall biking experience in the city.
